Channels impacting the Customer Journey
The key stages of how people become your customers. Choose a stage for strategies to earn more customers.
Do people know about your business?
Facebook and Google My Business are often the first touchpoints a customer has with your business: over 50% of customers say they use social media to research and discover new products. Easily engage with your current customers and make connections with new followers by frequent social posting.
Do customers find your business where they are searching?
When 88% of consumers who do a local search visit or call a business within a day, you need to be found and accurate across high-traffic sources. 46% of all searches are for local information. Having accurate and up-to-date contact info, hours of operation, and more online ensures that customers find your business first.
Do consumers trust your business?
A positive online reputation is often what makes a consumer choose one business over another. In fact, 95% of consumers use online reviews to make purchase decisions. Monitor and respond to your reviews to rank above the competition and drive more business to your door.
Can people easily contact you or buy online?
When mobile visitors search for your business, they’re usually looking for key information: location, store hours, phone numbers and product information. Your website needs that information and should be easy to find and navigate.
Do your customers recommend you to others?
95% of people read reviews before making a purchase decision. Improve the online reviews your potential customers read by asking for reviews from your happy customers. They'll boost your star rating and drive more sales!